How to Focus your Web Content on What People Actually Want
We all know that every good, juicy story must have a compelling beginning that draws the reader in, action throughout and an ending that wraps up the story elements into a satisfying ending.
Like a good story, a good website needs to draw your desired audience in, keep the user engaged through their journey on your site until they take the desired actions.
In this session, we explore how to write that story. Utilize this no-fail approach to outlining the needs and requirements of your organization and audience to ensure that everyone gets the results they’re looking for.
Learning Outcomes
- Learn how to build user personas
- Learn how to write user stories
- Utilize this no-fail approach to outlining the needs and requirements of your website