How to make Your Content Architecture AI-First
By 2020, 85% of all enterprise interaction will be via bots.
AI-powered bots can make frictionless customer experiences, and drive more conversions. But how are you getting your chatbots to deliver the right answers? Are you stuck recreating all your content in a format that bots can use? That's definitely needless duplication of work, and the slower way, so your competitors could beat you to market.
The intelligent way is to make your content architecture AI-first. This means structuring and organizing your content in a way that is discoverable by bots - both internal and external. It also matches content to context, to make sure bots can deliver the right answers, to the right people, at the right time.
So, how do you make your content bot-readable? Let's talk about that!
Key Takeaways:
- Understand why your content needs to be bot-readable
- Know how to change your content architecture, to make it bot-ready
- Understand the challenges to expect, and how to resolve those
- Identify the technologies that power an AI-first content strategy