Meta and Schema: Defining the Content about your Content
Watch the session video here.
You know how your content looks on your own website, on desktops, laptops and phones, but how does it look when it leaves your site? Using open source protocols like Schema.org, Open Graph, and W3C specified meta data to markup your structured data, you can help boost your content’s chances of outperforming its competition in search engines, and shared on social media sites.
This session will present a whirlwind, two fisted, no holds barred, data filled session that has almost too much information about implementing Schema.org schemas for structured data and current best practice meta tags in Drupal. This session is meant for anyone responsible for publishing content online and for those that empower them to do so.
Attendees will come away from the session knowing how to implement and test Schema.org schemas, and current meta tag best practices in Drupal to gain search features in Google and enhance the look of your content on social media sites like Facebook, Twitter, LinkedIn, and Pinterest.