Associate Director, Digital and Social Media / Stanford Engineering
Tonja has been working with social media and influencer campaigns for Fortune 500 companies and startups for more than a decade. She has developed and executed social media and integrated communications strategies for companies in various industries, creating community and brand awareness through ambassador programs and online communities. She moved into higher education where she led the Alumni Association of the University of Michigan to the largest social alumni following. Currently, she is at Stanford's School of Engineering, overseeing websites and social media strategy.