Implementing better visitor analytics
Watch the session video here.
For most projects analytics is an "enable it and forget about it" step in site building, but this misses a lot of the capability that Google Analytics provides to better understand user behaviour on your site. A new Google Analytics module is available, built specifically for Drupal 8's object oriented architecture and compatibility with new web security features like Content Security Policy. With a bit of custom code for your site, you can unlock new capabilities beyond just tracking page views:
- Better traffic insights with Custom Dimensions
- Monitoring system performance with User Timings
- Tracking user behaviour and engagement through Events
This session will be useful for marketers and site builders to better understand what's possible with analytics tracking, and for developers to learn how they can implement these additional features.