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October 26

11:15 AM-12:00 AM

1:30 PM-2:15 PM

What's for Dinner? Using Predictive UX to Help Users Decide

big ideas / ux / data
Intermediate

Watch the session video here.

Making decisions is difficult. To put this into perspective, picture yourself trying to decide what’s for dinner. You go on your favorite meal ordering app to find something which offers you hundreds of options that you have to browse through and choose from. Now imagine that same application could predict what you’re in the mood for and display only those options, without you having to do a thing!

2:30 PM-3:15 PM

4:45 PM-5:30 PM

Meta and Schema: Defining the Content about your Content

content strategy / site building / editor experience
Intermediate

Watch the session video here.

You know how your content looks on your own website, on desktops, laptops and phones, but how does it look when it leaves your site? Using open source protocols like Schema.org, Open Graph, and W3C specified meta data to markup your structured data, you can help boost your content’s chances of outperforming its competition in search engines, and shared on social media sites.