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October 26

9:00 AM-9:45 AM

Talk nerdy to me: Translating technical jargon into plain speak for the rest of us

being human / people management / content strategy
Beginner

Watch the session video here.

So you've done something brilliant, and your client doesn't seem to appreciate it. Why is that? How do you get your clients hyped up about the amazing technical solutions you've built? They may ask you, What's the point in getting pumped about APIs? What's "Views", and why does it matter that Views comes bundled in Core? For that matter -- what's Core? Wasn't that a 2003 movie about sending a nuke into the center of the Earth?

1:30 PM-2:15 PM

What's for Dinner? Using Predictive UX to Help Users Decide

big ideas / ux / data
Intermediate

Watch the session video here.

Making decisions is difficult. To put this into perspective, picture yourself trying to decide what’s for dinner. You go on your favorite meal ordering app to find something which offers you hundreds of options that you have to browse through and choose from. Now imagine that same application could predict what you’re in the mood for and display only those options, without you having to do a thing!