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Selling Communications Strategy to Nonprofits

Your nonprofit client comes to you wanting “a website," but the content they want to fill it with is low-quality and lacks strategy. You love them, but you're stuck creating an information architecture and "content strategy" that seems the product of whim and muddled agendas. When you build the site, you end up with a great product on the tech side, but a sub-par total website because your client couldn't deliver on the content. You may think “content strategy” is the solution, but what do you do when the content to “strategize” is awful?

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Learning Markdown: 20 minutes that will change your life

Don't you wish there was a way to write content faster without having to log into your WordPress site?  Turns out there is and it is called Markdown, which can be written in any text editor you choose.  Based on the basics of HTML and with a goal of making marked up content as readable as possible, Markdown takes only minutes to learn and is the most transportable way you can write your content.  Sites like GitHub, Bitbucket and Reddit already expect it and coming with WordPress 5.0, your default editor will be expecting it too.  

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Just What We Do: A Holistic Approach to Accessibility & Compliance

Walk away from this creatively practical, amusing, and down to earth look at Accessibility with a firm understanding of the Accessibility Life Cycle and the roles each of us plays in its success.

  • Better understand how Accessibility impacts all users

  • Learn the difference between WCAG 2.0 & 2.1 and see where 508 compliance fits in

  • Have a short list of common issues to help you set the stage with stakeholders

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Talk nerdy to me: Translating technical jargon into plain speak for the rest of us

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So you've done something brilliant, and your client doesn't seem to appreciate it. Why is that? How do you get your clients hyped up about the amazing technical solutions you've built? They may ask you, What's the point in getting pumped about APIs? What's "Views", and why does it matter that Views comes bundled in Core? For that matter -- what's Core? Wasn't that a 2003 movie about sending a nuke into the center of the Earth?

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Meta and Schema: Defining the Content about your Content

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You know how your content looks on your own website, on desktops, laptops and phones, but how does it look when it leaves your site? Using open source protocols like Schema.org, Open Graph, and W3C specified meta data to markup your structured data, you can help boost your content’s chances of outperforming its competition in search engines, and shared on social media sites.

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