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Selling Communications Strategy to Nonprofits

Your nonprofit client comes to you wanting “a website," but the content they want to fill it with is low-quality and lacks strategy. You love them, but you're stuck creating an information architecture and "content strategy" that seems the product of whim and muddled agendas. When you build the site, you end up with a great product on the tech side, but a sub-par total website because your client couldn't deliver on the content. You may think “content strategy” is the solution, but what do you do when the content to “strategize” is awful?

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The Digital Personalization Effect

A three part blog series has inspired this session that dives into real life situations where Personalization (or lack thereof) has impacted my life from not only a personal perspective but business perspective as well. I will go through my own experiences with Personalization, why this has become such an important component in the digital world, and how it affects us in our day to day.

 

What will be covered:

Storytelling of:

  • Personalization interactions

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Gittin' Organized: The Business ROI of your Technical Workflow

It's not easy managing a team of engineers. We manage work volume, timelines, and budgets, in addition to the engineering process itself. In a perfect world, we would create a series of technical processes and toolsets that supports a team of happy and productive engineers. However, even in this perfect world we need critical insight into the creative processes of our developers. Sometimes, what makes developers the most efficient isn't what makes them happy. And what makes them happy might be against a new business mandate.

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Managing your Online Presence on Google Search

Google Search is the most-used search engine on the World Wide Web, handling more than three billion searches each day. In this session, you will learn how you can optimize your websites for users and to be compatible with Google search engine. You will learn how search works. You will be given tips on how to do well on search and explore tools that Google offers which you can use to manage your online presence on Google Search. This session is suitable for website or business owners as well as web developers who want to learn more about your website presence on Google organic search.

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